Aligning Creative Vision & Community Presence for Afton Creative Art Studio
Client: Liz Dvorak, Owner of Afton Creative Art Studio & Historic Schoolhouse
Role: Brand Strategist, Copywriter, Photographer & Creative Director
Overview
Over several weeks, I guided Liz through a full brand refresh as she transitioned from Liza Jane Designs to Afton Creative Art Studio. This included a strategic brand review, complete website copy audit (Home, Classes, Retreats, and About pages), a custom brand messaging guide, on-site photography, and collaborative creative direction with her web designer. The result? A clear, authentic brand identity and website ready to support her mission of creative recovery and community connection.
The Challenges
Liz’s business had outgrown its original identity. She wanted:
- A clear, soulful brand message that connected with her audience of women, children, and recovering creatives.
- A website that matched her mission, with copy that spoke to community, healing, and creative play.
- Visual assets that captured the joy and authenticity of her studio experience.
- To transition from “Liza Jane Designs” to Afton Creative Art Studio seamlessly.
Our Approach
1. Brand Discovery & Strategy
We began with our WTF Is My Brand? Review, mapping out Liz’s priorities and vision. Through a detailed brand questionnaire and a custom Brand Summary Guide, we clarified her:
-
Mission: Creativity as a birthright, not a luxury.
-
Core Values: Play, inclusivity, kindness, connection, integrity.
-
Unique Value Proposition: A safe, soulful space for creative recovery and self-expression.
2. Website Copy Audit & Messaging Refresh
We reviewed and reworked copy for her key website pages—Home, Classes, Retreats, and About—aligning everything with her new identity. The focus: permission over perfection, community over competition.
3. Visual Storytelling & Photography
We photographed her Creative Kids Class inside the studio, capturing authentic, joyful moments for her new site and future marketing materials.
4. Collaborative Creative Direction
We partnered with Liz’s web designer to bring everything together—strategy, copy, and visuals—so her website would launch polished, aligned, and ready to grow with her mission.
The Results
A vibrant, grounded brand identity that truly reflects who Liz is and what Afton Creative Art Studio stands for:
- Positioned as a sanctuary for creative exploration and recovery
- Clear, compelling messaging that speaks to her ideal audience
- A visual library of authentic images for her site and marketing
- A cohesive brand presence to carry into events, outreach, and future offerings
Liz’s Mission – At the Heart of Her Brand
“Afton Creative Arts Studio exists to nurture the creative spark in every individual—especially women and children—by providing a welcoming space to explore, play, and grow through art.”
Conclusion:
Collaborating with Liz on Afton Creative Art Studio was about more than refining visuals or tightening copy—it was about helping her articulate the heart of her work and confidently share it with the world. With a clear brand foundation, compelling messaging, and a cohesive online presence, Liz is now equipped to grow her studio, connect with her community, and continue inspiring creativity in others.
Want to create a brand that feels as aligned and alive as the work you do?
Let’s align your brand, messaging, and online presence so you can confidently connect with the people you’re meant to reach.
Book your WTF Is My Brand? Review and let’s build a brand that feels like you—and draws in the clients you’ve been waiting for.