Aligning Brand Experience & Digital Presence for Elevae Permanent Cosmetics & Med Spa

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Client: Lissa Johnson, Owner of Elevae – Permanent Cosmetic Med Spa
Role: Freelance Social Media Manager, Content Creator & Email Marketing Specialist
Growth Period: July 2024 – August 2025

Overview

In the past year, I’ve overseen Elevae’s social media and email marketing strategy with a focus on organic growth, targeted engagement, and high-performing campaigns. The result? A stronger, more engaged local audience and email performance far exceeding beauty and wellness industry standards.

The Challenges

  • Inconsistent social media presence not reflecting Elevae’s premium services and client experience.

  • Limited email marketing structure, missing opportunities for lead nurturing and re-engagement.

  • Lack of cohesive, high-quality visuals to unify the brand’s online and in-studio presence.

The Strategy

Social Media Management

  • Created a monthly content calendar highlighting services, transformations, testimonials, and behind-the-scenes moments.

  • Designed cohesive graphics and captions, leveraging strategic hashtags and location tags to reach local, high-intent audiences.

Content Creation

  • Produced and edited branded reels, carousels, and stories to increase reach and engagement.

  • Captured lifestyle and service photography that reflected Elevae’s natural, refined aesthetic.

Email Marketing

  • Designed engaging newsletters with educational tips, seasonal promotions, and service spotlights.

  • Implemented automated email flows to educate new clients and re-engage past customers.

Professional Photography

  • Captured updated headshots of Lissa, reinforcing her role as a skilled medical professional and approachable beauty expert.

The Transformation & Key Performance Results

  • Facebook (+460 followers, 36K+ reach, 7K+ visits, 117 link clicks)
    Built from scratch, now delivering thousands of local impressions and a loyal audience.
  • Instagram (+109 followers, 25K+ reach, 1K+ profile visits, 900+ interactions)
    Steady organic growth and consistent local engagement — no paid ads.
  • Email Marketing (3,984 emails sent, 11.43% CTR, 8 bookings)
    Click rates 3–6x higher than industry average, driving measurable revenue.

"I cannot say enough great things about Meghan! She has helped me grow my business from working within a clinic to opening my own studio! She helped me navigate a nightmare hack and rebuilt my pages from the ground up! I am so thankful for her expertise in managing my social media and email marketing. She makes sure every piece of info is delivered with character and class. And to top it off, she is an amazing photographer who made me feel completely confident and unstoppable with my headshots. Hire her. You will not regret it."
— Lissa Johnson

Conclusion:
By blending strategic social media management, engaging email marketing, and professional photography, Fern & Flame Studio helped Elevae transform its online presence into one that is polished, consistent, and aligned with its in-studio experience—building trust, increasing visibility, and inspiring clients to book with confidence.

Ready to show up confidently online and in person?

Let’s blend beauty and branding into a strategy that captures your unique style and attracts your dream clients.
Send me a message and let’s create a brand presence you’re proud to shine with.

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