Elevating Brand Voice & Online Presence for Intentional Touch Massage Therapy
Client: Hannah Lande, Owner of Intentional Touch Massage Therapy
Services Provided: Website Copywriting, Brand Voice Development, Professional Headshots
Background
Hannah Lande, a licensed massage therapist based in Hudson, WI, founded Intentional Touch Massage Therapy to provide restorative, client-centered care that addresses both body and mind. While her in-person work created a loyal client base, her online presence didn’t fully capture the depth of her approach, the professionalism of her services, or her unique story. She needed a website and brand presence that would reflect her purpose, attract new clients, and give her the confidence to launch her practice with clarity.
The Challenge
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Website copy lacked personality and connection to her unique philosophy of care.
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No established brand voice to ensure consistency across digital and in-person experiences.
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Outdated or absent professional images that could visually communicate trust and warmth.
Our Approach
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Brand Voice Development: Created a warm, professional, and empathetic tone with clear messaging pillars to guide all client communications and content.
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Website Copywriting: Wrote SEO-friendly, client-focused copy that tells Hannah’s story, showcases her expertise, and conveys the emotional value of her services.
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Professional Headshots: Captured natural, approachable portraits that align with her brand and can be used across her website, booking platform, and marketing materials.
Results
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A professionally written, visually cohesive website that authentically reflects her purpose and expertise.
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A clear, memorable brand voice she can use across all communications.
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Professional imagery that builds trust and immediately connects with potential clients.
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Increased confidence in promoting her services and launching her practice.
"I was stuck on how to turn my ideas into a real brand. Meghan helped me uncover my voice, message, and ideal audience, then captured it all in stunning headshots. I launched my practice feeling confident, clear, and truly seen." — Hannah Lande
Conclusion:
By combining brand voice strategy, compelling website copy, and professional headshots, Fern & Flame Studio helped Intentional Touch Massage Therapy create a polished, authentic, and trustworthy brand presence—one that mirrors the professionalism and care clients experience the moment they walk through Hannah’s door.
Ready to launch your brand with clarity and confidence?
Let’s create messaging, visuals, and strategy that capture who you are and connect with the clients you’re meant to serve.
Send me an email and let’s bring your vision to life.
