Transforming a Boutique Law Firm into a Local Powerhouse:Neyens Law, PLLC

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Client: Elizabeth Neyens, Owner of Neyens Law, PLLC
Role: Client Experience & Marketing Manager (formerly Client & Marketing Coordinator)
Growth Period: 2020–2025

The Challenge

When I first joined Neyens Law in 2020, the firm was a small but passionate local practice with a mission to serve families with clarity, compassion, and integrity. However, their online presence, marketing strategy, and brand recognition didn’t reflect their values—or their potential.

They lacked consistent branding, had minimal online visibility (just 7 Google reviews), and were relying heavily on word-of-mouth without a system in place to nurture leads or grow their authority. The goal? Build a trustworthy, memorable, and modern brand that could scale—without losing its heart.

The Strategy

Over five years, I led a comprehensive, multi-channel marketing transformation built on intentional storytelling, systemized client communication, and brand consistency.

Here’s what we executed:

  • Client Nurture Sequences – Crafted automated email workflows for lead capture, onboarding, and follow-up, boosting open rates and increasing booked consultations.

  • Content Strategy – Created and repurposed blogs, newsletters, social posts, and video scripts, maintaining a warm, professional tone that positioned the firm as approachable experts.

  • Referral Press Kits – Developed custom-branded materials for referral partners, speaking engagements, and workshops, strengthening relationships and boosting referral traffic.

  • Webinar & Seminar Promotions – Launched targeted email campaigns for community events and estate planning webinars, increasing attendance and client inquiries.

  • Brand Consistency – Ensured cohesive visuals and messaging across websites, client materials, social media, and in-office experiences.

Key Achievements & Responsibilities

Brand Storytelling & Engagement – Craft compelling visual and written narratives across digital, print, and video channels to connect with diverse audiences. Skilled in B2B outreach, partnerships, and maintaining consistent brand messaging and value proposition.
Campaign Strategy & Execution – Plan and manage omni-channel marketing campaigns, integrating email, web, social media, print, and events. Oversee timelines, budgets, and deliverables to ensure on-brand, high-ROI outcomes.
Content Creation & Copywriting – Produce and repurpose engaging content for blogs, newsletters, landing pages, social media, and video scripts, ensuring clarity, consistency, and alignment with brand voice and SEO best practices.
Cross-Functional Leadership – Collaborate with internal teams, stakeholders, and vendors to align marketing initiatives with business objectives. Lead creative direction, resource allocation, and project management for seamless execution.
Operations & Client Experience – Supervise team members, manage client onboarding, and coordinate vendor production for branded materials, campaigns, and client kits. Leverage tools like Mailchimp, Meta Suite, SharePoint, and Canva to streamline workflows and maintain brand integrity.
Achievement Highlights – Directed marketing strategy that contributed to back-to-back “Best of Woodbury” awards, overseeing cross-channel campaigns and post-performance analysis to continuously refine strategies.

The Transformation

Neyens Law went from a quiet local practice to a recognized name in their community—backed by results and trust.

  • 📈 600% Growth in Client Reach

  • 🌟 15x Increase in Google Reviews (from 7 to 111)

  • 🏅 “Best of Woodbury” Awards for 2024 and 2025

  • Increased qualified leads, strengthened referral relationships, and delivered a consistent client experience that reflects the firm’s values.

This wasn’t just a marketing upgrade—it was a brand evolution. One rooted in strategy, elevated by storytelling, and fueled by service.

Ready to position your business as the go-to expert in your industry?

Let’s build a brand that reflects your values, earns trust, and attracts the clients you’re meant to serve.
Send me an email to explore how strategic branding can elevate your business.

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